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In The Name of Gucci: A Memoir by Patricia Gucci

In The Name of Gucci: A Memoir by Patricia Gucci

It’s no secret that I loooove fashion. There’s just something so encapsulating about the fashion world that you can easily get lost in. It’s a form of art, after all. So when you combine my love for fashion with my love for a great read, you know that I’m going to be one happy girl. 😀

Enter In The Name of Gucci: A Memoir by Patricia Gucci. Patricia’s memoir is the first book written by one of Guccio Gucci’s direct descendants. You see, Guccio is Patricia’s grandfather; no big deal, you  might say… Well, in her memoirs there are details about Gucci that have never been known before which makes this book and her story even more fascinating. Here’s a personal peak into of some of the deets of the book…

In The Name of Gucci: A Memoir by Patricia GucciFirst, Patricia’s birth was a secret. She was born a lovechild. To keep a scandal from happening, or worse, the imprisonment of her father, Patricia’s mother was whisked away to London to have the baby. She was then secretly brought back to Rome hidden from the eyes of the media, Italian authorities, and the Gucci family. Juicy… I know!

Patricia’s father, Aldo, and her mother, Bruna, are explained in detail in this book — and it feels like you’re getting a secret piece of family history no one else knows. If you’re a sucker for a good love story, this real-life tale will keep you on your feet, as Aldo continues to return to his love Bruna throughout the three decades he built his fashion empire.

In The Name of Gucci: A Memoir by Patricia Gucci In The Name of Gucci: A Memoir by Patricia Gucci

The book all in all is a personal look into Aldo Gucci’s life behind-the-scenes that the public never saw. Aldo was largely responsible for Gucci’s international success, after all. So reading about his secret love life and other amazing details of this man’s life is nothing short of fascinating! In The Name Of Gucci is a bittersweet tribute to him from his daughter. We learn that Aldo had sweet side, but he ruled his family with an iron fist. A true Italian to the core.

In The Name of Gucci: A Memoir by Patricia Gucci

Learning the personal histories behind the biggest names in fashion can be the most interesting thing to do! Not only do you get some fashion history, but you also learn that these people had hardships too. Not everything was bright lights and cameras — in fact, there’s a dark side to every story. And when you wrap a forbidden love story into the mix… Well, of course, I’m in.

From cover to cover you get an amazing story behind-the-story of one of the fashion industries most fascinating figures. If you’re like me and enjoy a great story AND some fabulous fashion history, you will love this book! In The Name Of Gucci was released in bookstores on May 10, so you should grab a copy for some juicy poolside summer reading! 😉

Nikka Shae The Undercover Socialite

Visit to pick up your copy of In The Name Of Gucci.

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  • Reply Talesha Austin May 31, 2016 at 1:08 pm

    I love this!!! I am going to grab this book ASAP!! Great post

  • Reply Angelic Sinova June 1, 2016 at 2:58 am

    In The Name of Gucci: A Memoir by Patricia Gucci is definitely on my reading list! I can’t wait to spend the summer catching up on all my reading <3

  • Reply Amanda Love June 1, 2016 at 3:05 am

    I love the Gucci brand and own a few pieces. Even bought my pre-schooler a pair of their sandals for the summer. However I know very little about their lives so this would be a good read for me.

  • Reply Amanda @ Adorkablii June 1, 2016 at 3:14 am

    This sounds like an awesome book! I am such a sucker for a good read! I think I will add this to my list of books I want to buy. I am such a nerd when it comes to reading! I want to own so many books!! =D

  • Reply Robin Rue June 1, 2016 at 5:54 am

    That sounds like a fantastic read. I am going to have to get my hands on a copy of this book!

  • Reply simplyjustnoel June 1, 2016 at 8:41 am

    This looks like a fun read for this summer. I’ll have to pick it up! I’m like you, I enjoy a good forbidden love story (and it’s true! even better!)

  • Reply Pam June 1, 2016 at 1:29 pm

    i really want to check out this book. I love reading memoirs and autobiographies!

  • Reply Jenn @ EngineerMommy June 1, 2016 at 1:33 pm

    This sounds like a great read. I’d love to get that book and enjoy reading it with a refreshing iced tea under the sun!

  • Reply Sarah June 1, 2016 at 2:01 pm

    What a lovely story to have to read, this sound absolutely terrific. I had not heard of it until now, I must read it.

  • Reply Rebecca Swenor June 1, 2016 at 6:25 pm

    This does indeed seem like an interesting read. Gucci was and still is big in the fashion world. I would love to read her book about her family. Thanks for sharing the book.

  • Reply Ricci June 2, 2016 at 9:06 am

    This sounds like a great book!! I would love to hear the personal stories of Gucci!! WOW!

  • Reply William Sweeney June 2, 2016 at 2:21 pm

    My wife would love to read this book! I had no idea all this was in the history behind the brand Gucci

  • Reply Heather Pfingsten June 2, 2016 at 7:46 pm

    I have to be honest in saying that I don’t know a great deal about Gucci, I don’t think I own a single thing “Gucci” but their products are beautiful. That being said, I always love learning about someone’s history, their roots, how they came to be who they are and their accomplishments. I also love seeing pictures from their past. This looks like a great read!

  • Reply Erin (@ErinShebish) June 4, 2016 at 5:33 pm

    What an awesome book! I can’t wait to check it out, thanks for sharing!

  • Reply The Trophy WifeStyle June 5, 2016 at 9:20 pm

    Oooo being atonal fashionista I so
    Need to read this book!!! Definitely going on my summer reading list!

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