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Bling It On! UGG® Australia launches new concept store at Lenox Square Mall

UGG Australia, world renown for their exceptional quality and comfortable footwear, launches its new concept store at Lenox Square Mall in Atlanta. The new 2,300 square foot store interior carries the global design theme seen at UGG stores around the world. Custom-built features are carried throughout the store to add interest to the full product categories. The spanning retail shop also carries fashionable pieces from UGG Australia men’s, women’s and kids’ footwear collections as well as the brand’s handbag, loungewear and newly launched UGG HOME collection. Additionally, the Lenox Square concept store will carry classics with new updates like the Bailey Bow  and Josette boots which were a huge hit with holiday shoppers.

UGG store opening at Lenox Square

The new UGG store also offers Lenox Square shoppers the celebrated new “Bling It On” program, enabling customers to customize their coveted UGG staples through a selection of dazzling Swarovski® crystal patterns and statement-making designs. Swarovski Crystal Elements can be applied in-store at time of purchase to select UGG Australia classic products, including Classic minishort and tall boots across gender and size ranges and on select loungewear and apparel (excluding toddler and infant).  Atlanta’s UGG fans can get creative with a choice of 79 designs, including letters and numbers. Also available are hearts, stars, butterflies, skulls, crowns, bows, and the list goes on.  Pricing on application ranges from $5.00 – $75.00.

About UGG Australia

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.

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