Ok, I’ve had it!!! I’m at wits end with my hair!!! It’s well overdue for an intervention; and I’m not talking about an intimate gathering whereby my closest friends and relatives express their concerns about the direction that my hair is “headed”. No ladies; this intervention will require a more “innovative” approach. So from hence forth I am taking a stance by refusing to speak to my hair; well, until it decides to seek professional “therapy”.
See, I’m fed up with the frizz, the dryness, and styles that last about as long as a snowflake during summertime in Houston Texas…and trust me, that’s NOT very long at all. And let’s not talk about the breakage. I mean my hair has seen more breaks than Atlanta rush hour, but that’s a whole other story. 😐 See, lately I’ve been slowly trying to wean my hair off of all the harsh chemicals that accompany relaxed hair, by stretching out my relaxers a bit longer. And let me tell you; my transition to more natural hair styling has been a battle that has definitely NOT been in my favor.
So what’s a Diva to (hair)do? 😐
Well, Design Essentials has developed a hair care and treatment system that just may get me and my hair, back onto speaking terms again. 🙂
Recently I had the opportunity to attend a seminar hosted by Design Essentials, surrounding the Bronner Brothers Hair Show in Atlanta, which featured the unveiling of their new salon-exclusive Strengthening Therapy System. This state of the art, amino-acid infused, Thermal Reconditioning Systemis specifically designed for both transitioning and relaxed hair. The debut line of the Strengthening Therapy System is divided into four products which focus on strengthening the hair while yielding straight, silky, smooth results without permanent chemical alteration. These four products include: Cleansing Sulfate Free Shampoo, Transitioning Mousse, Elongation Mousse and Silkening Spray. According to Design Essentials, this innovative system provides the highest level of manageability for up to 12 weeks of frizz free, humidity resistant, longer lasting styles, (all of which are very appealing to my hair) and it’s also great for those with very curly, tightly coiled and relaxed color treated hair. Get all the facts on Design Essentials Strengthening Therapy here.
Ok, Design Essentials you now have my undivided attention…
Here’s a breakdown Design Essentials® Strengthening Therapy System:
Style Versatility. This trusted Amino-Acid Thermal Reconditioning System provides the ultimate in style flexibility and versatility without the use of harsh chemicals. Straight today – curly tomorrow…It’s whatever you decide.
Style Manageability. With best in class formulation of minerals and nourishing botanicals like Sweet Almond Oil, Honey, Rose Hip Oil and Panthenol, hair is fortified and reconditioned for maximum smoothness and strength – Frizz is tamed, curls are loosened and damaged hair is strengthened.
Style Longevity. Achieve up to 12 weeks of frizz free, humidity resistant, lasting style. Root-to-tip swelling is significantly reduced with maximum reversion resistance.
Proven Results on a Wide Range of Textures. Whether the hair is wavy, curly or tightly coiled, Design Essentials® Strengthening Therapy System delivers strong, silky or curl enhanced hair.
Safest and Most Effective Thermal Reconditioning System. Developed with a trusted Amino-Acid Reparative Technology, this system is formaldehyde free and uses the lowest recommended heat setting in the industry (340°F – 400°F).
Hmmm… Maybe there’s hope for my hair after all. 🙂
Ok, on to the seminar…
Brownie Sims, of The Brownie Brushes Salon in Oakland California, conducted a two hour presentation on how to use this exclusive and innovative new system in front of a large crowd consisting mostly of hairstylists and salon owners. Brownie performed a step-by-step demonstration on three ladies with various hair types ranging from natural, relaxed, and colored treated hair. To everyone’s amazement the Strengthening Therapy System refined the natural texture of the ladies’ hair while still maintaining very healthy looking hair. Wow! It was definitely a jaw dropping moment. Brownie further emphasized that this series of products serves as an alternative to Keratin Treatments which have been the industry standard for transitioning from relaxed to natural hair. This system also virtually eliminates the need for the “Big Chop” which for most natural hair transitioners is a “big” deal as you literally “chop” all of your relaxed/chemically treated hair to begin the process of re-growing your natural hair from the root. As woman we oftentimes associate our femininity with our appearances, and unfortunately the length and texture of our hair is generally what we use as a gauge to define ourselves, so I applaud all of the Naturalista’s out there who’ve decided to take back their “roots” and redefine how a “real woman” should look. Go Divas!
I had a wonderful time learning more about this new and innovative natural hair care system, and Brownie and the Design Essentials team were simply amazing! Also, the fabulous Rebecca Mariolis, Director of Education at Design Essentials, whom I had the pleasure of meeting a few weeks prior at Fro Fashion Week’s Bloggers Brands and Brunch, was also in attendance to support the event. During Fro Fashion Week I scored a few Design Essentials sample products that I can’t wait to try.
Thanks to the fab Lenora Bowler of Brainchild Associates for the personal invite; it was definitely a stem-ulating experience! 🙂
To find out more about Design Essentials new Strengthening Therapy System visit www.designessentials.com/strengthening-therapy-system. And since these products are salon-exclusive, you can also locate the nearest salon in your area that carries Design Essentials products using their handy Salon Locator tool.
Check out more pics from the Design Essentials product demo at Bronner Brothers Hair Show: