How do you redefine sexy?
We’ve been told for too long what “sexy” is supposed to be. You know the type: slender legs, trimmed torsos and impossibly immaculate body shapes. But Lane Bryant’s newest collection, Cacique, is asking the beautifully bodacious and bold women how they redefine sexy. Finally! The time has come for women to stand up and celebrate every curve of their bodies, and there’s nothing sexier than that!
Can you tell how excited I am about this campaign?! By hashtagging, “#ImNoAngel, women participating in Lane Bryant’s positive body image movement can share what makes each of them individually and fabulously sexy. We women should no longer look at photoshopped images and unattainable physiques and think these are the only ways a woman can be sexy. In fact, wouldn’t you agree that our most beautiful qualities are the ones that make us completely unique from one another?
That’s why I’m so thrilled about Lane Bryant’s audacity to be real in a world full of fluff. The Cacique campaign is all about changing the way we view ourselves and banning that nasty, no-good body negativity. Because, let’s be honest, nobody’s got time for that!
Sexy comes in all shapes and sizes. It comes in all colors, from all backgrounds, and from every corner of the world. Each product in the Cacique line is geared toward bringing out a new sexy in you. It’s time to throw those comparisons out the window, ladies! Look in the mirror and love yourself, because that’s the first step to feeling flirty, fun and fabulous.
Lane Bryant is asking, “How do you redefine sexy?” And it’s your turn to answer. Pick a pretty lipstick and mark your mirror with your own words that redefine sexy. Snap a mirror selfie and be proud of who you are! #ImNoAngel and neither are you… And nothing’s hotter than that!
Each week Lane Bryant will showcase one of their Cacique Girls who will each share what makes them sexy. Join the movement and let’s redefine sexy together!