On Wednesday evening, Atlanta ’s finest gathered at the new ESCADA boutique in the luxury wing at Lenox Square. The event, hosted with Atlanta Magazine, celebrated the opening of ESCADA’s very first boutique in Atlanta.
Champagne, white wine, and hors d’oeuvres were passed as guests shopped the brand’s Fall/Winter and Resort collections. Notable attendees included WSB-TV news anchor Jovita Moore and local philanthropist Sally Dorsey.
A new store concept has been put into place for the first time at this location with a softer color palette and gold accents. The design is sleek and modern, giving the entire shopping experience a more elevated feel.
“We are thrilled to announce the opening of our boutique at Lenox Square and to join the Atlanta community,” says Suzanne Humbert, President of Retail at ESCADA of the Americas . “ Atlanta is a key market for ESCADA and we see this as a great opportunity for the ongoing growth of the brand.”