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LeBron James’ New Show “Cleveland Hustles” is Giving Small Business Owners the Chance of a Lifetime

CNBC Pitch LeBron Contest

Hey small, local business owners! Want an endorsement from LeBron James and CNBC? Keep reading…

Even if you don’t follow basketball, I’m going to take a guess and assume you’ve heard the name LeBron James before. Well, the man is a hoops legend, and the current reigning “King” of the basketball court. But LeBron is hungry for even more success—off the court this time.

Enter “Cleveland Hustles,” a new reality show by executive producer LeBron James which premiers on August 24 on CNBC. To celebrate the launch of Cleveland Hustles, CNBC and LeBron James are teaming up to give small, local businesses a chance to win the ultimate social media endorsement of a lifetime… An endorsement deal that includes a social media shout-out from King James himself!!! And if that wasn’t enough…. One lucky business will get:

  • One (1) social media post from LeBron James
  • Fifteen (15) on-air promotional spots mentioning the winning small business to air on CNBC
  • Ten (10) lower-third promotional snipes mentioning winning small business to air on CNBC
  • Five (5) social media posts mentioning winning small business across CNBC social media platforms
  • One (1) digital post mentioning winning small business on prime.cnbc.com

Could your business use a boost from LeBron James & CNBC? My guess is YES!!!

To win an endorsement, brick-and-mortar businesses must submit a pitch video no longer than 23 seconds by posting it on Instagram or Twitter using the hashtag #PitchLeBronContest. Be sure to address the question, “How would my business uniquely benefit from a LeBron James social media endorsement?” Judges will be evaluating submissions based on creativity and originality, so don’t forget to tell LeBron what’s unique about your small business.

The host of Cleveland Hustles, Bonin Bough, gives his advice to endorsement deal hopefuls submitting videos: “Be memorable, be passionate, and think outside the box.” In other words… Go big or go home! Oh, and in the spirit of the ‘fast break,’ you should act quickly because the #PitchLeBronContest ends on August 18! Here’s your chance to score a social media endorsement deal worthy of a king’s ransom. 😉

Hey, even if you’re not participating in the contest, you’ll definitely want to catch the first episode of Cleveland Hustles on August 24 at 10 p.m ET on CNBC. It’s about LeBron and his longtime friend and business partner Maverick Carter as they give four aspiring local entrepreneurs the chance to make their dreams come true. The two men also help to revitalize a neighborhood in Cleveland.

Cleveland Hustles is the perfect show for people who love the hustle and truly want to succeed. And if I know anything about my readers, I know you all definitely fit under that category!!!

For more information about the #PitchLeBronContest visit www.pitchlebroncontest.com. Good luck!!!

Disclaimer: This is a sponsored post for CNBC, however all thoughts and opinions are my own.

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27 comments

  1. I love basketball and you’re right, Lebron James is the stuff! What a great opportunity for a small business to get the boost it needs by winning this contest. Cleveland Hustles sounds like my kind of show.

  2. This sounds like an interesting show with a new concept. There is no shortage of reality tv these days but at least it’s a little different.

  3. Wow! Good for him. I’m glad he is taking the path of Michael Jordan and Shaq among others. There is life after basketball. It sounds like a wonderful thing for a small business owner. Best of luck to all 🙂

  4. Go Lebron, I love this. Survivors Remorse is my show. I love that Lebron is adding to his television work. That is how you diversify your income strings and help put others at the same time.

    I wish I had a business to pitch.

  5. That looks interesting! I am not a big basketball fan myself but almost all my friends are.

  6. Now I love this! I love to see celebs using their influence to help others. I can’t wait to see this show. You see what one tweet from Michael Phelps did for that Atlanta barbershop, right?Social Media is real!

  7. What an awesome contest! This would be an amazing endorsement for any small business.

  8. This is a great opportunity for any small business. Being mentioned like this by a top celebrity and being published by a top site is a great opportunity. The publicity from this would be priceless.

  9. Go head LeBron! Diversifying his portfolio! I love it!

  10. This is awesome. A shout out like that would be amazing for any small business. I’ll have to check out Lebron’s new show.

  11. Ahhhh as much as I hate lebron, were a huge basketball fam & I’m a hater of his lol…. This is pretty awesome what he is doing!

  12. Woo that is pretty amazing! What an amazing man and amazing opportunity for small businesses! Over in the UK basetball isn’t really that big so I haven’t actually heard of him but he seems like a legend!

  13. My husband will be watching this one for sure. Love the opportunity that he is providing small business!

  14. This seems like an awesome program. I love how he’s giving back to the community.

  15. Wow, that is so awesome. We own a small business, this would be an awesome opportunity to get the word out.

  16. I definitely plan on tuning in to this show. It sounds like a cool concept. Great way for Lebron to support his city!

  17. This is awesome. I love LeBron and his business acumen. This is a great opportunity indeed.

  18. This is cool, I’m gonna have to check out the show to see which businesses get selected. I think it’s great that he’s using his klout and CNBC is also using theirs to promote small business.

  19. As if I needed another reason to love this man! I love this.

  20. I don’t really follow basketball but this looks interesting. I am always hearing about LeBron and I think that he is doing well for himself.

  21. Sounds like a great opportunity! Can’t wait to watch the show.

  22. Besides the fact that my family loves Lebron, this show sounds very cool! I can’t wait to check it out!

  23. I love how he is diversifying!! What an awesome contest!

  24. This is pretty awesome. Glad he is doing something cool like this. This is different. Maybe more people will follow suit little by little.

  25. What an exciting opportunity for a small business owner. Media coverage like that is priceless. Good luck to everyone.

  26. It sounds like an awesome contest. I am not a fan of him but I know someone in the family who is and for sure would enjoy this show.

  27. That is an awesome opportunity! I’ll have to check out the show as well!